Tag: Audience Development
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Who is making the decisions about AI in your business?
Whether you’re a gung-ho enthusiast or a reluctant skeptic, there are relevant AI tools and solutions for your team. Even if you do not personally use them, someone in your team probably does. I’m a big advocate of bottom-up problem solving and solution sourcing. However, if there is no senior level direction on how your…
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Six ways to approach AI if you’re in a digital content business
I was recently down in London to be part of a panel on how AI was likely to impact on community journalism and local journalism. It’s impossible to have a conference without having at least some discussion of the role of the rise of Large Language Models (LLMs) as the likes of ChatGPT, Open AI,…
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How it started: How it’s going
Somehow we find ourselves halfway through 2024. Despite quietly muttering to ourselves about how quickly time is flying by, it feels like a good time to pause and take a look at what Alma has already achieved for clients this year.
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How we’re strengthening our partnership with Chrysallis Transformations
We’re delighted to be teaming up with fellow consultancy Chrysallis Transformations. Run by experienced editorial leader Jeremy Clifford the partnership will see Alma and Chrysallis build on a number of projects we’ve already collaborated on. From deep-dives on digital audiences for The i through to training sessions for journalists, the skills of Alma and Chrysallis…
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Innovating in local media
While many may think local journalism ‘is dead’, then Alma has been showing this is far from the case as we innovate with The Lead. Taking The Lead’s brand of long-form journalism onto a local setting, we quickly developed a way of digital storytelling to engage local audiences.
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Accessibility Matters.
Ultimately, how extensive an approach you take to accessibility is up to your business. You have to decide what adjustments are reasonable and which are currently not appropriate. But it is important to recognise that your online content is a reflection of your organisational values and a key contributor and marker to your approach to…
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Predictions for digital publishing in 2024
As we draw to the end of 2023, I thought I’d take a look at the big trends which are likely to roll into 2024 and affect digital publishing. These are not exhaustive and are primarily through a UK-based lens but hopefully give food for thought before the next 12-months kicks in. AI Hard not…
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Alma is taking The Lead to new audiences
We are pleased to finally unveil what we have been working on behind the scenes! The Lead, a growing UK politics and culture online magazine, has appointed us to work alongside them to expand into the North through a series of local newsletters.
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Introducing Alma:
A trio of Preston-based business partners have joined forces to launch Alma, an audience development agency offering a range of services across digital & media, communications & PR, and training.
Alma 