Tag: Audience
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How readers can have a better relationship with news in 2025
“Elon has presented X to be the new face of news – which is wild to me. There is a level of journalistic responsibility that does exist that you can’t apply to 50,000 people posting on X for various reasons; money, clout, fame, hate, bias.” The above statement comes not from a news veteran with…
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Who is making the decisions about AI in your business?
Whether you’re a gung-ho enthusiast or a reluctant skeptic, there are relevant AI tools and solutions for your team. Even if you do not personally use them, someone in your team probably does. I’m a big advocate of bottom-up problem solving and solution sourcing. However, if there is no senior level direction on how your…
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Innovating in local media
While many may think local journalism ‘is dead’, then Alma has been showing this is far from the case as we innovate with The Lead. Taking The Lead’s brand of long-form journalism onto a local setting, we quickly developed a way of digital storytelling to engage local audiences.
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Alma is taking The Lead to new audiences
We are pleased to finally unveil what we have been working on behind the scenes! The Lead, a growing UK politics and culture online magazine, has appointed us to work alongside them to expand into the North through a series of local newsletters.
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Net Zero: We need to talk.
Twenty years after the first COP and our carbon emissions are still rising. Too often the climate agenda – net zero – whatever you want to call it is left in the echo chambers of the already converted.
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Introducing Alma:
A trio of Preston-based business partners have joined forces to launch Alma, an audience development agency offering a range of services across digital & media, communications & PR, and training.
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Is it time for a check-up?
Let’s face it, no one’s team has it all right all of the time. It is easy to get caught up in the deadlines, internal politics, and never-ending to-do lists, and lose perspective of what is still best practice and effective for your business/organisation.
Alma 