Editorial leader & Innovator.
Ed draws on an extensive track-record in media and publishing to be able to leverage ideas and new initiatives for your organisation. Fusing together experiences from across large-scale corporate media to start-up bootstrap independent media then Ed’s knowledge and insight on the media landscape can be crucial in helping to drive your project forward.
He was recently featured in journalism.co.uk’s list of media consultants to help your newsroom as one of the UK and world’s leading audience experts when it comes to media and journalism.
“Ed is a highly talented and knowledgeable digital leader who has managed editorial teams and transformation projects over many years.”
Paul Rowland, Reach PLC
Ed’s experience includes:
- launching and developing new media brands
- editorial workflow changes
- digital audience analytics and insights
- senior editorial leadership and direction
- newsroom transformation projects
- digital upskilling and training
Ed has worked across the corporate and independent publishing sectors, including at the UK’s largest multimedia publisher Reach PLC where he was described as a ‘key part of its digital transformation’. He also set up and founded one of the UK’s leading independent news titles, Blog Preston CIC.
He has experience within a FTSE250 setting but also within a non-profit setting, making him a versatile asset to any organisation in different contexts.
Ed’s breadth of experiences range from working with public sector, private sector, higher education sector, charities, third sector and more.
He is also a skilled and expert trainer, able to deliver high-quality and engaging training sessions across a variety of contexts.
He has a passion for encouraging and supporting the next generation of journalists and leaders, holding the role of leader-in-residence at the University of Central Lancashire’s journalism school and contributing extensively across the university’s world-leading journalism leadership and innovation course.
Ed is regularly quoted and referenced within the media trade press, on a variety of journalism topics and he also authors a weekly digest on Substack writing on the cross-section of digital audience trends, local news’ future and journalism innovation
Things people say about working with Ed
I was impressed with Ed’s ability to understand the needs and objectives of the training, to design the workshops accordingly, to explain business and financial concepts in simple terms, and to provide the participants with practical knowledge that can be applied in their newsrooms immediately. The webinars were informative, useful, and inspirational.
Iryna Vidanava, Business Viability Advisor, International Media Support
Iryna Vidanava, International Media Support
Ed is a highly talented and knowledgeable digital leader who has managed editorial teams and transformation projects over many years.
He’s worked at all levels of digital journalism, from national to hyperlocal, and brings a vast experience of providing training and digital publishing insights to teams at all levels.
Paul Rowland, Reach PLC
Ed is a rare talent in media—equally at home in community journalism, high-level strategy, and leadership development. A proud alumnus of the journalism programme at Preston, he now helps organisations navigate change through Alma while mentoring future media leaders. I’ve had the pleasure of working with him through the Journalism Innovation and Leadership Programme, where his insight and collaboration make a real impact.
Whether advising major brands or rolling up his sleeves on an innovation project, Ed is someone you want on your team
Francois Nel, University of Lancashire
Alma 