We can upskill your team.
At Alma, we can offer unique insight based on our combined expertise working across local and national media, with digital audiences, and in strategic communications.
We understand the wants and needs of journalists, editors, heads of communications, press officers and what makes those relationships work better than anyone.
Below is a list of some of our more popular options, but if there is something specific you are looking for, please get in touch!
Media Training by Alma
Introduction to working with the media
This two-hour introductory session combines our decades of experience across journalism and communications. It introduces spokespeople to working with the media, covering topics from becoming a trusted source to preparing for a video interview.
Digital storytelling and pitching to a digital-first newsroom
- What to pitch and how to make your content stand out in a busy newsroom inbox
- ‘Page-ready’ and ‘web-ready’ content, what’s expected to be provided to make life easy for a busy content desk
- What mistakes you can avoid making with journalists
Changing face of local media in 2024
- Digital metrics and analytics tools powering newsrooms
- Innovations emerging in the local media space
Media training for spokespeople
Highly practical media training for anyone ready to take the plunge and become a spokesperson, or looking to refresh their skills.
Younger audiences and media
- Lessons learned from launching a platform focused on young audiences
- Considerations and necessities for creating social video
- Where this fits in your existing strategies
Accelerating Digital Audiences
- The inside track on what powered the growth
- A how-to in building authority around topics and locations
- What relationships to target to give you an advantage
How publishers use Google
- Inside what publishers are looking at when it comes to Google and how they build their search strategies
- Discover v Organic v Google News
- And what comes next
Comms workshops & training
We delivered comms workshops and training for individuals and teams shaped to your specific needs on a wide range of topics including:
- Objective-led communications
- Effective newsletters
- How to work effectively with politicians
- Building mutually beneficial networks – internally and externally
- Setting the tone for your organisation
- Thinking on your feet – build confidence in making the right decision, quickly
- Raising the bar – building trust and understanding with leadership
- Social media mapping – how to use your channels effectively
- Power of Place: partner collaboration
- Brand management/audit
- (Re)Set your corporate values
Let’s work together.
What people say about us
We have worked with some great people on some great projects. This is what they have had to say about working with us.
★★★★★
…I was impressed with Ed’s ability to understand the needs and objectives of the training, to design the workshops accordingly, to explain business and financial concepts in simple terms, and to provide the participants with practical knowledge that can be applied in their newsrooms immediately.
The webinars were informative, useful, and inspirational.
Iryna Vidanava
★★★★★
Luke’s knowledge and insight on what powerful storytelling looks like in a fast paced and ever-evolving media landscape is invaluable.
He has a deep understanding of what it takes to connect with an audience, across any topic or demographic….his passion, honesty and transparency make working together a pleasure.
Charlotte Alty
★★★★★
Working with Shirah was an absolute pleasure!
Her workshops hit the brief perfectly— relatable, highly engaging, and fun. Shirah’s knowledge and experience are super versatile, and the way she brought in her own lived experience really put the group at ease. It added real-life context to big themes like personal branding and project management.
The group found the sessions incredibly valuable and walked away with actions and insights they’re excited to apply. Thank you!
Emily Smith
Alma 