Tag: Luke Beardsworth
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How readers can have a better relationship with news in 2025
“Elon has presented X to be the new face of news – which is wild to me. There is a level of journalistic responsibility that does exist that you can’t apply to 50,000 people posting on X for various reasons; money, clout, fame, hate, bias.” The above statement comes not from a news veteran with…
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How it started: How it’s going
Somehow we find ourselves halfway through 2024. Despite quietly muttering to ourselves about how quickly time is flying by, it feels like a good time to pause and take a look at what Alma has already achieved for clients this year.
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Alma is taking The Lead to new audiences
We are pleased to finally unveil what we have been working on behind the scenes! The Lead, a growing UK politics and culture online magazine, has appointed us to work alongside them to expand into the North through a series of local newsletters.
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A cold & soggy night for The Foxton Centre
Last week, all three Alma Directors took part in the Big PNE Sleep Out, joining 150 other individuals and colleagues to raise essential funds for The Foxton Centre.
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Introducing Alma:
A trio of Preston-based business partners have joined forces to launch Alma, an audience development agency offering a range of services across digital & media, communications & PR, and training.
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Meet the Team: Luke Beardsworth
Taking the helm at my own title, covering the area I’m from, and growing it to be one of the 10 biggest regional news publishers in the country within three years, will always be a career highlight.
Alma 