Tag: Journalism
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How readers can have a better relationship with news in 2025
“Elon has presented X to be the new face of news – which is wild to me. There is a level of journalistic responsibility that does exist that you can’t apply to 50,000 people posting on X for various reasons; money, clout, fame, hate, bias.” The above statement comes not from a news veteran with…
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How it started: How it’s going
Somehow we find ourselves halfway through 2024. Despite quietly muttering to ourselves about how quickly time is flying by, it feels like a good time to pause and take a look at what Alma has already achieved for clients this year.
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Innovating in local media
While many may think local journalism ‘is dead’, then Alma has been showing this is far from the case as we innovate with The Lead. Taking The Lead’s brand of long-form journalism onto a local setting, we quickly developed a way of digital storytelling to engage local audiences.
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Alma is taking The Lead to new audiences
We are pleased to finally unveil what we have been working on behind the scenes! The Lead, a growing UK politics and culture online magazine, has appointed us to work alongside them to expand into the North through a series of local newsletters.
Alma 