Tag: Ed Walker
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Six ways to approach AI if you’re in a digital content business
I was recently down in London to be part of a panel on how AI was likely to impact on community journalism and local journalism. It’s impossible to have a conference without having at least some discussion of the role of the rise of Large Language Models (LLMs) as the likes of ChatGPT, Open AI,…
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How it started: How it’s going
Somehow we find ourselves halfway through 2024. Despite quietly muttering to ourselves about how quickly time is flying by, it feels like a good time to pause and take a look at what Alma has already achieved for clients this year.
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How we’re strengthening our partnership with Chrysallis Transformations
We’re delighted to be teaming up with fellow consultancy Chrysallis Transformations. Run by experienced editorial leader Jeremy Clifford the partnership will see Alma and Chrysallis build on a number of projects we’ve already collaborated on. From deep-dives on digital audiences for The i through to training sessions for journalists, the skills of Alma and Chrysallis…
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Predictions for digital publishing in 2024
As we draw to the end of 2023, I thought I’d take a look at the big trends which are likely to roll into 2024 and affect digital publishing. These are not exhaustive and are primarily through a UK-based lens but hopefully give food for thought before the next 12-months kicks in. AI Hard not…
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Alma is taking The Lead to new audiences
We are pleased to finally unveil what we have been working on behind the scenes! The Lead, a growing UK politics and culture online magazine, has appointed us to work alongside them to expand into the North through a series of local newsletters.
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A cold & soggy night for The Foxton Centre
Last week, all three Alma Directors took part in the Big PNE Sleep Out, joining 150 other individuals and colleagues to raise essential funds for The Foxton Centre.
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Introducing Alma:
A trio of Preston-based business partners have joined forces to launch Alma, an audience development agency offering a range of services across digital & media, communications & PR, and training.
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Meet the Team: Ed Walker
I’ve spent nearly 15 years now working mostly in regional digital journalism, most of that was with the UK’s largest multimedia commercial publisher Reach PLC.
Alma 