Category: Uncategorized
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Alma’s work wins national media award and praised by judges as ‘original’ and ‘wonderful’
We’re delighted to tell you our work is award-winning. Alma played a major part in scooping a national journalism award for The Lead North initiative we’ve been spear-heading. Since launching in late 2023 the project has seen high quality news and features delivered through newsletters, Substack publishing and new local newspapers across ten towns and…
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How readers can have a better relationship with news in 2025
“Elon has presented X to be the new face of news – which is wild to me. There is a level of journalistic responsibility that does exist that you can’t apply to 50,000 people posting on X for various reasons; money, clout, fame, hate, bias.” The above statement comes not from a news veteran with…
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What next for news after the August riots?
Three young girls from Southport dead, a campaign of misinformation and the hijacking of grief by the far-right. The riots at the end of July and beginning of August were triggered, at least in some part, by the death of What followed was targeted and deliberate disinformation spread via social media which took the form…
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How the pros do it? What a comms plan can teach journalists about big stories
Journalists are good at very many things – but talking positively about what they do isn’t always one of them. The vast majority of reporters and editors work with a level of integrity and determination that belies the level of distrust members of the public have towards those in the industry. Most, not all, local…
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Journalists can still forge relationships with readers by making them feel
In November, Press Gazette reported that the majority of English speaking news websites saw a slump in traffic (readers, to humans). It’s not the first time the trend has been noticed, and being able to point to dips in visitors from Facebook and Google as a cause will be of little comfort. The loss of…
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