Author: Ed Walker
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Alma’s work with The Lead North latest award nomination for highly engaged local media initiatives
One of Alma’s projects is up for a national media award. Undertaken on behalf of national politics and culture magazine, The Lead, the initiative has seen Luke Beardsworth and Ed Walker create and deliver highly engaged and high quality email newsletters and local journalism across the North of England. Known as The Lead North the…
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Six ways to approach AI if you’re in a digital content business
I was recently down in London to be part of a panel on how AI was likely to impact on community journalism and local journalism. It’s impossible to have a conference without having at least some discussion of the role of the rise of Large Language Models (LLMs) as the likes of ChatGPT, Open AI,…
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How we’re strengthening our partnership with Chrysallis Transformations
We’re delighted to be teaming up with fellow consultancy Chrysallis Transformations. Run by experienced editorial leader Jeremy Clifford the partnership will see Alma and Chrysallis build on a number of projects we’ve already collaborated on. From deep-dives on digital audiences for The i through to training sessions for journalists, the skills of Alma and Chrysallis…
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Innovating in local media
While many may think local journalism ‘is dead’, then Alma has been showing this is far from the case as we innovate with The Lead. Taking The Lead’s brand of long-form journalism onto a local setting, we quickly developed a way of digital storytelling to engage local audiences.
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Predictions for digital publishing in 2024
As we draw to the end of 2023, I thought I’d take a look at the big trends which are likely to roll into 2024 and affect digital publishing. These are not exhaustive and are primarily through a UK-based lens but hopefully give food for thought before the next 12-months kicks in. AI Hard not…
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Meet the Team: Ed Walker
I’ve spent nearly 15 years now working mostly in regional digital journalism, most of that was with the UK’s largest multimedia commercial publisher Reach PLC.
Alma 